In an era of heated debates around the purpose, priorities, and payment of senior administrators in Canadian higher ed, relationship management has become a key part of dayto-day life for many institutional leaders. This often takes the form of carefully worded interactions with the media, social media channel monitoring, and face-to-face meetings with important stakeholders.
But there’s one major set of opinions that’s often missed in all this: that of the students. As the group that feels it has the most at stake when it comes to the public standing of their institution, students are among the fastest to speak out on social media or fill the window of the president’s office with poster board when a PR disaster strikes. In their roles as current students, peers, and family members, they also stand to be one of the biggest influencers of a next year’s postsecondary applicant pool. As the savviest enrolment and communications staff know, current students are more than a listserv - they’re the future of your school.
Given this critical positioning, we reached out to over 1,400 students, applicants, and alumni across Canada to see what they thought of postsecondary senior administration today.