Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace.
Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies.
Abstract: The unprecedented transformations which took place in the last few decades in contemporary society impose a permanent revision of the training methods of the future teachers. On the European and international level, we notice a change in the perception of the teaching profession. There is a more acute problem of focusing on the qualification at standards of higher quality in their preparation through the assimilation of key skills. From this point of view, the institutions of higher learning have great responsibility in the training of professionals in the didactic field, so that they can accumulate the skills which are sufficient and necessary to continuous training, according to the principle of lifelong learning. The orientations towards the professionalization of the teaching profession impose a training level of the learners which can adapt to social changes, and to the transformations at the level of the profession through permanent accumulation in lifelong learning.
Key words: education, competences, teaching, critical thinking, reforming.
SIX YEARS AGO, Georgia State University (GSU) gathered a decade’s worth of its historical data with the help of a third-party vendor — some 15,000 student records and 2.5 million grades — and applied advanced analytics. Officials hoped to use this information to uncover early-warning signs for students in danger of dropping out of school.
Exactly two years ago, Liz Morrish had the unenviable task of explaining to a group of undergraduates why their favourite lecturer could no longer teach them.
There was no question of resorting to half-truths. Her absent colleague, who was on sick leave for stress, had briefed Morrish to talk about the relentless pressure on academic staff at universities.
“I told the students that there are research expectations – including things like ‘grant capture’ – with very low probabilities and yet real consequences for scholars who don’t meet them for whatever reason,” she recalls. “That’s not to mention other expectations like teaching load, marking and the rapidity of feedback,” she adds.
The students were “horrified” to learn that the work of lecturers was being judged by what Morrish calls “a totalising and de-contextualised set of metrics”, which made academics feel more like “players in some academic version of The Hunger Games , where capricious gamemakers change the rules all the time”.
London, ON, February 23, 2018: When Canadians have the opportunity to go to school or access training while better balancing family responsibilities, they are better placed to find and keep good jobs. Making post-secondary education more affordable for Canadians is how we will continue to grow our middle class and strengthen our economy.
Independent college students, once considered “nontraditional,” now constitute the majority of students in the United States. As of 2012, just over half of all U.S. college students were independent (51 percent)—meaning they had at least one defining characteristic outlined in the Free Application for Federal Student Aid (FAFSA), including being at least 24 years old; married; a graduate or professional student; a veteran; an orphan, in foster care, or ward of the court; a member of the armed forces; an emancipated minor; someone who is homeless or at risk of becoming homeless; or having legal dependents other than a spouse (Federal Student Aid n.d.; IWPR 2016a).
Academe’s Me Too movement has thus far focused on professors harassing students, or senior professors harassing junior professors. And that makes sense, given the obvious power differential between those groups: in many cases, students depend on faculty members for not only grades but mentorship, recommendations and professional opportunities. Much the same can be said for the dynamic between junior and senior faculty members. Yet a recent case
highlights the fact that professors, too, may be vulnerable to abuse by students.
Chloe’s boyfriend hit her so hard she suffered a concussion, permanent hearing loss and, according to her psychologist, post-traumatic stress disorder. She says what Concordia University in Montreal did to her was worse.
Chloe, who asked that her real name not be used, was a first-year student at Concordia in September 2014 when her boyfriend, whom she’d been dating for a little over six months, punched her repeatedly in the head.
Her neighbours called the police; he was arrested and charged with assault. Chloe says the man, also a Concordia student, assaulted her twice more on campus: the first time choking her and the second hitting her in the buttocks so hard it left a bruise. After the second incident, he was arrested again and charged with violating court-imposed conditions restricting his ability to contact her.
Abstract
This study aimed to better understand campus mental health culture and student mental health coping strategies, and to identify the mental health needs of students as well as gaps in mental health services within postsecondary education. A videovoice method was used to identify and document health-related issues and advocate for change. Forty-one interviews were conducted with campus stakeholders at five universities. Five themes involving mental health emerged from the campus interviews: the stigma of mental illness; campus culture related to mental health; mental health services available and barriers to mental health services on campus; accommodations for students’ mental health needs; and student mental health coping strategies. A documentary was developed to advocate for better mental health. We conclude that although Canadian campuses are raising awareness about mental health issues, there is not enough mental health infrastructure support on campuses; in particular, accessibility to campus mental health resources needs improvement.
Résumé
Cette étude vise à mieux comprendre la culture de la santé mentale au sein de différents campus ainsi que les stratégies d’adaptation adoptées par les étudiants, puis à relever les besoins des étudiants et les lacunes quant à l’offre de services en santé mentale des institutions postsecondaires. Nous avons eu recours à la méthode « videovoice » dans le but d’identifier et de documenter les problèmes de santé mentale, puis de plaider en faveur d’un changement. Quarante-etune entrevues ont été réalisées auprès d’intervenants sur les campus de cinq
différentes universités. De ces entrevues, cinq thèmes liés à la santé mentale ont émergé, soit la stigmatisation liée à la santé mentale, la culture des campus, la disponibilité des services en santé mentale et les obstacles de l’offre de tels services, les accommodements offerts par les campus, et les stratégies d’adaptation des étudiants. Nous avons élaboré un documentaire qui plaide en faveur de la santé mentale. Nous concluons que, bien que les campus canadiens sensibilisent leurs étudiants à ce sujet, il y a absence de soutien en termes d’infrastructure pour la
santé mentale sur les campus. En effet, l’accès des ressources en santé mentale doit particulièrement être amélioré sur les campus.
Abstract
In 2001–2002, the authors of this article interviewed 31 ethno-culturally diverse doctoral students about their experiences in a sociology of education program at a Canadian university. Approximately 10 years later, in a second
qualitative study, we had the chance to conduct semi-structured interviews with 13 of the former students to find out what had happened to them in the intervening years. Two of the 13 had become tenured academics, three were
on the tenure track after years in temporary positions, and most of the others worked in the contingent sector of the academic labour market. Bourdieu’s concepts of “habitus” and “field” are particularly useful for our analysis, and
we explore the tensions between these concepts for our participants.
Résumé
En 2001–2002, les auteurs de cet article ont interviewé 31 doctorants d’origines et de cultures diverses au sujet de leurs expériences d’études en sociologie de l’éducation dans une université canadienne. Environ 10 ans plus tard, dans une deuxième étude qualitative, ces mêmes auteurs ont eu la possibilité de diriger des entrevues semi-structurées avec 13 des étudiants de la première cohorte d’entrevues (aujourd’hui diplômés) afin de découvrir ce qui s’était passé sur le plan professionnel entre les deux entrevues. Deux d’entre eux étaient devenus des titulaires universitaires permanents, trois autres étaient en voie d’obtenir une permanence après des années dans des postes temporaires, tandis que la plupart des autres travaillaient dans le secteur indéterminé du marché du travail universitaire. Les concepts de Bourdieu ont été particulièrement utiles pour la présente analyse. En effet, pour les participants de l’étude, les auteurs explorent les tensions entre « habitus » et « champ ».
Abstract
This article presents the results of the first Canada-wide survey on how university admissions personnel view the International Baccalaureate Diploma Program (IBDP) in relation to other curricula. The purpose of this study was twofold: (i) to move beyond anecdote and discover how Canada compares with universities in the UK and Australia/NZ, and (ii) to determine whether a dominant or hegemonic discourse surrounding the IBDP exists. Building on a smallscale pilot of perceptions in Ontario universities, the present study replicates two International
Baccalaureate Organization studies (in the UK, 2003, and in Australia/NZ, in 2007) in the Canadian context. Results reveal a pattern of responses consistent with the previous studies —i.e., a confident positive general view, combined with uncertainty regarding specific aspects of the IBDP. Such widespread and consistent views suggest the existence of a dominant or hegemonic discourse surrounding the IBDP, constructing it as the standard of excellence in pre-tertiary education, which has important implications for publicly funded education in Canada.
Abstract
This case study examines ongoing work to Indigenize education programs at one Canadian university. The history of the academy in Canada has been dominated by Western epistemologies, which have devalued Indigenous ways of knowing and set the grounds for continued marginalization of Indigenous students, communities, cultures, and histories. We argue that institutions of higher learning need to move away from the myopic lens used to view
education and implement Indigenizing strategies in order to counteract the systemic monopolization of knowledge and communication. Faculties of education are taking a leading role in Canadian universities by hiring Indigenous scholars and incorporating Indigenous ways of knowing into teacher education courses. Inspired by the 25 Indigenous principles outlined by Maōri scholar Linda Tuhiwai Smith (2012), four Indigenous faculty members from Western Canada document effective decolonizing practices for classroom experience, interaction, and learning that reflect Indigenous values and orientations within their teaching practices.
Résumé
La présente étude de cas examine le travail actuel de programmes d’éducation d’une université canadienne en matière d’indigénisation. En effet, au Canada, l’enseignement académique a été dominé par les épistémologies occidentales, qui ont dévalué les systèmes de connaissance autochtones et ont jeté les bases d’une marginalisation continue de l’histoire, des étudiants, des communautés et des cultures autochtones. Les institutions d’enseignement supérieur doivent s’éloigner de la vision étroite trop souvent utilisée pour comprendre
l’éducation. Elles ont plutôt besoin de mettre en place des stratégies d’indigénisation afin de contrer la monopolisation systémique des connaissances et des communications. Les facultés d’éducation tiennent le rôle principal en intégrant les systèmes de connaissance autochtones dans leurs programmes et en embauchant des chercheurs autochtones. Ainsi, inspirés par les 25 principes d’indigénisation articulés par la chercheuse maōri Linda Tuhiwai Smith (2012), quatre chercheurs autochtones de l’ouest du Canada ont documenté des pratiques de
décolonisation efficaces pour l’enseignement, de même que des interactions et un apprentissage qui reflètent les valeurs et orientations autochtones dans leurs pratiques pédagogiques.
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A partnership between the Mastercard Foundation, Rideau Hall Foundation, Vancouver Island University and Yukon College has ambitious aims.
Tasha Brooks likes to have an open-door policy. As one of Vancouver Island University’s four new “education navigators,” her job is to help First Nations students to transition into university and complete their education. “I’m very open about my own struggles through university,” says Ms. Brooks, who earned two degrees in business administration at VIU. “They can look at my past and say, she was also like me, very close to dropping out at some point. … I’m there to not only support them but I can empathize with them.”
The number of postdoctoral researchers that burn out at an early stage of their career seems to be increasing, and mental health has been a hot topic at universities and institutes across the world. The scientist in me always wonders why it is this group that is particularly at risk? Funding struggles, job insecurity and pressure to perform are obvious contributors but do they explain the whole picture? In this post, I dare to suggest that dangerous habits of thinking
commonly found amongst the scientific community may also play a role. Do any of the following seem familiar?
Anyone who suffers with anxiety knows that social anxiety is a terrible thing to suffer from. But according to a recent study, people with social anxiety might be more empathetic and have a higher IQ!
Social anxiety is a horrific mind inclination to suffer from. It gets in the way of overall happiness, contentedness, and even affects relationships in a majority of ways. Social anxiety is defined by the fear of social situations that involve interaction with other people. It is a pervasive disorder that causes anxiety and fear in almost every aspect of your life. Fear of work, relationships, public, school, you name it. Social anxiety is actually on a rise, statistics showing that approximately 7% of the population already suffers from it. Although social anxiety is such an awful thing to suffer from, sometimes good things come alongside bad things. For example, science has shown that people who suffer from social anxiety have a higher IQ and better empathetic skills than those who don’t.
Nearly 25,700 full-time Ontario college students received tuition refunds after a five-week strike derailed their semester.
Ontario's Ministry of Advanced Education confirmed Tuesday that 10.3 per cent of Ontario's roughly 250,000 full-time college students asked for, and received, their money back after the strike.
Minister Deb Matthews said the figures are still preliminary and could change in the coming weeks as further numbers are reported by Ontario's 24 colleges.
Suggestions that universities are hotbeds of radicalism, leading to stifling "political correctness" or "leftist authoritarianism" have been notable in recent media commentaries.
This view is a misleading caricature.
Universities work hard to provide a welcoming environment for students in an increasingly diverse and multicultural Canada. The push for inclusiveness is clearly "liberal" (in the way today's conservatives use the term) insofar as it attempts to respect cultural differences and overcome inequalities and oppressions of the past.
We have an assessment system that is designed for our convenience as instructors and administrators, rather than for the learning needs of our students.
Currently, 41 percent of exam accommodation requests at the University of Alberta involve some form of extra time and are related to mental health. In an opinion piece last August in the National Post, as well as in an academic article in the Education and Law Journal in 2016, Queen’s University law professor Bruce Pardy argues that extra-time
accommodations are not legitimate and should not be granted because they tilt the playing field against the best students. He compares tests and exams to sprint races, in which it would be absurd to allow extra time or give a head start to some competitors on the basis of disability. He identifies an important problem, but his solution is the wrong one. Extra time is not the only solution to accommodating mental illness in exams, but for reasons that are
very different from those he quotes. In a very effective response published by the Huffington Post, Ontario Human Rights chief commissioner Renu Mandhane covers most of the essentials. Let me add an academic perspective.
Perhaps the best career advice I ever received came from my Reiki teacher, Marty Tribble, who cautioned, “The
absence of a strong yes is actually a no.”
This advice ran counter to decision-making practices I’d developed over the years, especially during my own
academic job search. I’d talk with colleagues and confidants, consider my goals and priorities, create spreadsheets
comparing choices and weigh the relevant information. I’d work to make a well-informed decision, taking in others’
advice and ultimately pursuing the pathway that I “should” follow. Though these were useful practices, what I found
is that I’d get into trouble whenever acting from the place of “should.” I was inadvertently shutting out my own
intuitive compass and relying on external guidance systems.
That was the theme of third annual reconciliation forum, held at University of Manitoba.
More than 350 leaders from universities, colleges and Indigenous communities gathered at the University of
Manitoba for the third annual Building Reconciliation Forum. The theme for this year’s event, held on November 8
and 9, was “The Journey Toward a Reconciled Education System.”
In response to the 94 calls to action issued by the Truth and Reconciliation Commission of Canada in 2015,
educational leaders, academics, students and Indigenous people from across the country came together to share
what is currently being done at postsecondary institutions to make reconciliation a reality, and to discuss what still
needs to happen at the institutional level.