At the turn of the century there were many companies in business providing the delivery of ice blocks to people’s homes. Then electricity became prevalent, and the refrigerator was invented. Shortly thereafter, these ice block delivery companies went out of business. What they failed to realize was that they were not in the ice block delivery business – they were in the business of delivering personal cooling – for people’s chicken, eggs, and soft drinks. Organizations that design, develop, and deliver training are at the same precipice. If we think that we are in the business of only delivering formally developed, instructionally sound, objective-laden, extremely vetted content in extended chunks, then we will also go the way of the ice-block delivery companies. We are in the business of impact – impact for the learner and the business – in terms of behavior, performance, and, ultimately, the bottom line. Any means in which we are able to provide that should be our focus.