All of us — even those with the best perception — are always somewhat out of touch with the exact state of the world
we live in. Today, every business is living in a time of great change, and the chasm between what leaders and
employees believe about the state of things seems to be widening.
The State of Inbound, for example, found large discrepancies between how leaders and employees rate marketing
effectiveness, and what tactics they believe are the most effective — from new marketing channels to sales
A simplistic response to this tension might be to argue that leaders need to be more realistic and ground themselves
in the everyday realities confronting the average employee. Equally simplistic is the pressure for employees to get in
alignment with the leadership’s goals. But perhaps a different mindset is needed for everyone across the